Difference between revisions of "Revive ad server"
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All ads are considered banners. | All ads are considered banners. | ||
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| + | ==Workflow== | ||
| + | *Sales team inputs ads via the intranet, as they currently do. System sends an email when the ad is assigned. | ||
| + | *Dawn and/or Dani take art and info from that email and get ads set up in the Revive server, in the right campaign, in the right zones, etc. | ||
==Contextual ads== | ==Contextual ads== | ||
From the banner level, select delivery options, then channels to define keywords for a query (i.e., Mexican and shrimp and appetizer course). | From the banner level, select delivery options, then channels to define keywords for a query (i.e., Mexican and shrimp and appetizer course). | ||
| + | |||
| + | If the Site-Channel options are not visible, select "Site—Channel" from the dropdown menu and click the gray "Add" button. | ||
==Email newsletter ads== | ==Email newsletter ads== | ||
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TK | TK | ||
| − | [Category:Sales] | + | [[Category:Sales]] |
Latest revision as of 15:45, 3 February 2016
Contents
General architecture
The base unit is a banner. Banners are grouped into campaigns, which themselves are grouped by advertiser.
All ads are considered banners.
Workflow
- Sales team inputs ads via the intranet, as they currently do. System sends an email when the ad is assigned.
- Dawn and/or Dani take art and info from that email and get ads set up in the Revive server, in the right campaign, in the right zones, etc.
Contextual ads
From the banner level, select delivery options, then channels to define keywords for a query (i.e., Mexican and shrimp and appetizer course).
If the Site-Channel options are not visible, select "Site—Channel" from the dropdown menu and click the gray "Add" button.
Email newsletter ads
It's better to link on the banner level than on the campaign level.
Statistics
All Revive statistics cover all impressions, not just BIs.
Glossary
TK
